Released on = February 20, 2007, 2:45 pm

Press Release Author = NYCA

Industry = Advertising

Press Release Summary = Full-service San Diego-based marketing agency NYCA is named
agency of record for the Duramed Futures Tour and EnDev.

Press Release Body = Living by its mantra of "grow!" NYCA has added two new accounts
to its client roster for 2007.

NYCA has been named agency of record, with media and creative responsibilities for
the national branding effort of the widely-respected Duramed Futures Tour,
considered "the road to the LPGA." According to CEO Zayra Calderon, "NYCA
understands golf more intimately than any other agency and their strategy shows us
how to transcend our brand beyond its category."

NYCA has also been named agency of record by EnDev to build its corporate brand and
handle all communication efforts for Stingaree - named one of the top five night
clubs in the country by MSN - as well as Side Bar, The Witherby, Ciro's Pizza, Bar
West and several new properties scheduled to open this year.

"We couldn't be more excited to work hand-in-hand with these guys," said Dana
Shertz, chief operating officer and chief marketing officer for the prestigious
entertainment and real estate development company. "We know NYCA for their brilliant
creative but they proved they could handle multiple brands within one company."

According to Michael Mark, NYCA creative director/ceo, "This is what we work for
every day: helping grow our existing clients' businesses and earning new clients
with our growing reputation."

NYCA, a full-service advertising agency, opened its doors and arms to the world in
March 2002. Clients include San Diego Convention and Visitors Bureau, National City
Mile of Cars, New Dental Choice, TaylorMade Adidas Golf Worldwide, Rossa Putters,
Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune, SignOnSanDiego.com, The
EastLake Company, Kyocera Wireless, EnDev, Duramed Futures Tour and others. The 38
remarkable NYCAers work on the beaches of Encinitas, California. Lucky, huh? Log on
to www.nyca.com to learn more.



Web Site = http://www.nyca.com

Contact Details = NYCA
1010 South Coast Highway 101, Suite 101
Encinitas, CA 92024
760-436-7033